Find out how a traditional ayurveda company uses Ecommerce technology to grow its B2B pharma business
Bipha is one of the oldest pharma companies in Kerala, which embraced technology to develop a modern dosage formulation and has one of the most diversified, modern therapeutic portfolios in Kerala, offering a wide range of therapeutic products, personal care products, wellness products, health foods and aroma products. Bipha has a significant presence in the digital space and is on its way for a digital transformation for its product verticals and has set ambitious plans for growth for expansion in the digital space by embracing technology.
Traditional B2B pharmaceutical sales methods were slow and relied on manual processes, causing a drag on productivity & profits. Globally, the pharmaceutical industry is undergoing digital disruption. Declining profit margin, cost pressure, decreasing valuable product life time pose major challenges to traditional pharmaceutical companies.
Am omni channel customer engagement tool that allows Bipha's B2B customers & ayurvedic doctors to view the latest products available, detailed product information, availability, offers & deals and order products online.
Bipha's digital transformation has kicked off with a web & mobile ecommerce app that allows customers & doctors to search their product database, view latest products, order online, get push notifications of latest offers and allows them to communicate directly with Bipha.
Bipha's stores across India will soon have assisted ecommerce kiosks, that will allowing customers to search for products via smart touchscreen TVs and place orders online, from within the store, as well as predictive analytics, that will enable Bipha to gain meaningful insights on purchase patterns, trends online as well as offline.